December 2025 Neon Apps Activity and Outcomes Report
Summary of December Activities
December was a high intensity execution and expansion month. While November focused on building the operational foundation, December demonstrated visibility, and ecosystem leadership. During the month, we significantly increased the number of supported RevenueCat clients, deepened day to day operational involvement, expanded educational output in Turkish, hosted a major community event, and initiated two strategic ecosystem initiatives that will drive long term pipeline growth: a national scale hackathon and a local RevenueCat community. In parallel, we identified and began addressing a lead generation bottleneck through new positioning and paid marketing collaboration with the RevenueCat team.
RevenueCat x Neon Apps App Founders New Year Party
In December, we hosted the RevenueCat x Neon Apps App Founders New Year Party at the Neon Apps Istanbul office.
The event was designed as a high quality, relationship driven community gathering rather than a sales or presentation focused format.
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Event Highlights
- More than 100 app founders and operators attended
- Approximately 60 percent were existing RevenueCat clients
- Approximately 40 percent were non RevenueCat founders
- Attendees included founders, senior operators, and decision makers from leading Turkish app companies
- Strong qualitative feedback and high engagement throughout the night
Significant Increase in Supported Clients and Ongoing Operations
In December, the number of active clients we supported increased significantly.
- We maintained and actively managed a growing number of dedicated client Slack channels
- All channels continued to operate as the primary hub for:
- Technical support
- Monetization and paywall discussions
- Experiment planning and review
- Product and roadmap questions
- Customer Success Managers, Technical Leads, and Growth Designers were involved daily across accounts
Turkish Educational Content and Loom Production
Throughout December, our Tech Leads and Growth Designers continuously produced short Loom videos in Turkish, shared directly inside client Slack channels.
Screenshots
Content Focus
- RevenueCat features that were underused or misunderstood
- Practical walkthroughs of:
- Products and offerings setup
- Virtual currencies
- Paywall Builder usage
- Figma to Paywall Builder workflows
- Experiment design and best practices
- Tactical guidance designed for immediate implementation
RevenueCat Turkey App Growth Championship Conceptualization
In December, we fully conceptualized and began preparation for the RevenueCat Turkey App Growth Championship, a large scale two phase ecosystem initiative. Neon Apps x RevenueCat Turkey App Growth Championship
Event Structure
- Phase One: 48 hour in person hackathon at Neon Apps office
- Phase Two: 1.5 month publisher guided growth program for top five teams
Key Objectives
- Create new subscription based apps using RevenueCat from day one
- Strengthen the Turkish indie and early stage app ecosystem December 2025 Neon Apps Activity and Outcomes Report
- Drive deep, hands on adoption of RevenueCat features
- Generate public, real world success stories
Progress in December
- Full event structure, rules, and timelines defined
- Vertical based competition model designed to avoid low quality generic ideas
- Publisher involvement planned with partners such as Scate and Mobiversite
- Prize structure proposed including an international RAGA 2026 trip
- Official event documentation prepared
- Dedicated coordination Slack channel launched with RevenueCat team members
RevenueCat Türkiye Community Initiative
In December, we aligned with the RevenueCat team to launch a local Turkish RevenueCat community.
Community Positioning
- Target audience:
- Indie developers and small teams
- Side project builders inside larger companies
- Strategic belief:
- These developers represent the next generation of large app companies
- Early contribution creates long term RevenueCat adoption and loyalty
Key Decisions
- Final name: RevenueCat Türkiye
- Platform selection:
- WhatsApp eliminated due to privacy concerns
- Discord eliminated due to access restrictions in Turkey
- Telegram selected as the most accessible and widely used platform
- Content ownership and moderation handled by Neon Apps
- RevenueCat team participation welcomed for occasional insights
Planned Content
- Practical growth and monetization strategies
- Turkish Loom videos explaining RevenueCat features
- Event and ecosystem updates
- Occasional in person meetups This community will serve as a long term top of funnel and education layer for RevenueCat in Turkey.
Lead Generation Challenge and Marketing Actions
In December, we identified a key challenge: insufficient inbound lead volume relative to our operational capacity.
Diagnosis
- RevenueCat’s active presence and local support in Turkey is not yet clearly visible to the broader market
- Many potential clients are unaware that they can receive:
- Local language support
- Dedicated Customer Success
- Technical Leads
- Growth Designers
Actions Initiated
- Preparation of new marketing creatives highlighting:
- RevenueCat’s presence in Turkey
- Hands on local support via Neon Apps
- Real ecosystem activity and community investment
- Plan to collaborate with the RevenueCat marketing team
- Intent to launch paid campaigns across LinkedIn, Reddit, and other relevant channels once creatives are finalized