November 2025 Neon Apps Activity and Outcomes Report
Summary of November Activities
In November, we began working closely with multiple clients across the portfolio. After each kickoff call, we created a dedicated Slack channel and introduced the support structure that includes a Customer Success Manager, a Technical Lead, and a Growth Designer. All requests, updates, technical reviews, and paywall related work were coordinated directly through these channels.
Throughout the month
Introduction of Dedicated Growth Designers
One of the most important improvements made in November was the expansion of our service model. Until this point, clients were supported primarily by a Customer Success Manager and a Technical Lead. Starting in November, we introduced a new level of service by assigning a dedicated Growth Designer to every managed client. The Growth Designer’s role is focused on:
- Designing all paywalls inside RevenueCat’s Paywall Builder
- Providing monetization strategy guidance
- Supporting clients in running structured paywall and pricing experiments
- Helping teams adopt best practices for conversion optimization
This change proved essential. Many teams struggled to use the Paywall Builder effectively on their own and needed hands on support to fully benefit from RevenueCat’s capabilities. By assigning a Growth Designer to each account, clients began receiving tailored designs, faster iterations, and expert input on maximizing revenue.
This addition has been valuable even for larger partners such as Scate. Their team emphasized that having access to a Growth Designer who can design, iterate, and test multiple paywalls is one of the most important parts of working with us.
Below is an example email that illustrates how they immediately recognized the value of this role.
Translated Text:
Madduck Madduck is one of the well known mobile publishers in the region, operating multiple high performing subscription apps. They had been using Adapty for a long period and were deeply integrated into its workflow. Although they were familiar with RevenueCat, they had not previously considered a full migration due to operational complexity and historical comfort with their existing setup.
Background and Initial Situation
Before our engagement, Madduck was:
- Fully integrated with Adapty across their apps,
- Running live subscription products and paywalls on Adapty infrastructure,
- Hesitant to explore a switch due to migration risks and engineering workload,
- Uncertain whether RevenueCat’s features would deliver measurable improvements over their current system. They had not actively engaged with RevenueCat before and had no internal momentum toward migrating.
Actions Taken in November
1. In Person Visit and Full Platform Demonstration
We visited Madduck at their office to deliver an in depth demonstration of RevenueCat. During this session, we showcased:
- Paywall Builder and dynamic experimentation
- Remote configuration and targeted experiences
- Advanced analytics, segmentation, and cohort analysis
- Integration improvements for attribution and Search Ads
- Infrastructure stability and migration flexibility This hands on walkthrough helped Madduck clearly understand the value and capability gaps between Adapty and RevenueCat.
2. Establishing a Low Risk Testing Path
Rather than pushing for full migration immediately, we proposed a minimal risk pilot:
- Select one app from their portfolio
- Integrate RevenueCat alongside their existing system
- Build and test RevenueCat paywalls and experiments
- Compare results against their current monetization flow This approach allowed them to evaluate real performance without committing to a full migration prematurely. Madduck agreed and selected one of their apps for the testing phase.
Outcome
Madduck confirmed that if the test results meet expectations, they plan to sign an annual contract and migrate their full portfolio to RevenueCat. Papcorns Papcorns is one of the large mobile app publishers in our region, operating a portfolio that generates more than 700k USD in monthly tracked revenue. They currently have an annual commitment with Adapty and have historically relied on external solutions for paywalls and monetization infrastructure. Their apps include both subscription and one time purchase models, with Playlist Transfer being app their highest performing product at approximately 150k USD MRR.
1. Opened the Door for Migration Despite Their Annual Adapty Contract
Although they were locked into an annual agreement with Adapty, we were able to position RevenueCat in a way that felt low risk for them.
- We convinced them to test RevenueCat using one of their secondary apps before committing to full migration.
- This approach allowed them to evaluate the value we provide without disrupting their existing contract.
2. Full Paywall Builder Training and Design
Papcorns had never used RevenueCat’s Paywall Builder before.
- We delivered structured training sessions for their team.
- Our Growth Designers designed and shipped new paywalls specifically tailored for their first test app.
- We integrated these paywalls, set up experiments, and guided their testing plan.
3. Full Technical Setup for Their First App
Our Technical Lead worked closely with their team to:
- Configure RevenueCat settings, entitlements, products, and events.
- Integrate experiments and remote configurations.
- Prepare the app for internal and external testing.
4. Identified and Solved a Critical Blocker for Their Highest Revenue App
During discussions, Papcorns shared that they were struggling with a major technical limitation for their top revenue app Playlist Transfer.
- They had 150k USD MRR on this app.
- They could not finalize certain features because they were missing access to the Amazon Music API.
- They explained clearly that if we could help them solve this problem, they would migrate Playlist Transfer to RevenueCat immediately. We made this challenge a top priority.
5. Business Development Support to Secure API Access
We coordinated multiple rounds of outreach and meetings to unlock API access:
- First meeting was directly with Amazon, but access was not granted.
- Second step was through Commencis, an Amazon partner in Turkey, but they could not help.
- Finally, we connected Papcorns with Redington Group, another authorized Amazon partner.
- Redington moved the process forward and Papcorns is now expected to receive access to the Amazon Music beta API. This was a high impact business development effort that went well beyond normal support. PixelByte Apps PixelByte Apps is a mobile app studio operating multiple high volume consumer apps across several categories. Before November, they were using Adapty as their subscription infrastructure provider for their entire app portfolio. They had not used RevenueCat previously and were evaluating the feasibility of migration.
Background and Initial Situation
When we first contacted PixelByte, they were:
- Fully integrated with Adapty across all apps,
- Actively using Adapty’s paywall workflows,
- Aware of RevenueCat but hesitant due to migration complexity and potential downtime. Their primary concerns were engineering workload, migration risks, and whether RevenueCat could provide stronger monetization tools than their current setup.
Actions Taken in November
1. Initial Discussions and Migration Planning
Through a series of calls, we explained:
- The advantages of consolidating their subscription infrastructure on RevenueCat,
- The long term benefits of Paywall Builder, experiments, and targeting,
- The stability and analytics improvements they could expect,
- How our team would fully handle the technical migration for them. This reduced their hesitation and opened the door to a full portfolio migration.
2. Full End to End Migration Support
Once PixelByte agreed to proceed, our Technical Lead handled the entire migration process:
- Mapping all existing products, entitlements, and subscriber states,
- Preparing migration guidelines to avoid user disruption,
- Implementing RevenueCat SDK across multiple apps,
- Ensuring data consistency and error free rollout,
- Verifying real time events and integrations with their BI systems. The migration was completed smoothly across all apps with no revenue interruptions.
3. Paywall Builder Implementation and Design Work
PixelByte had a strong need for improved paywall performance. To address this, our Growth Designers:
- Designed over twenty custom paywalls tailored to their different apps,
- Built all paywalls directly inside RevenueCat’s Paywall Builder,
- Set up initial A/B tests and recommended pricing strategies,
- Helped PixelByte adopt a continuous experimentation workflow for their monetization.
Outcome
Full portfolio migration completed successfully. All PixelByte apps were transferred from Adapty to RevenueCat without issues or downtime.
Daily Support Operations
Throughout November, we provided continuous daily operational support to all other managed RevenueCat clients. Each client had access to a dedicated Slack channel, where our Technical Leads, Customer Success Managers, and Growth Designers actively responded to requests, coordinated configurations, and guided product teams through implementation and experimentation tasks.
RevenueCat Government Incentive Application Updates
During October and November, we carried out all necessary steps to register RevenueCat for the relevant government incentive programs in Turkey. As part of this process, we submitted approximately twenty formal requests on behalf of various RevenueCat clients and non clients. These requests were filed directly through the official channels and are documented in the tracker linked below. RevenueCat Turkish Companies Government Request Tracker Beyond the standard application workflow, we also leveraged our network to accelerate the process. This included direct coordination with our government contacts and arranging in person meetings with the two key officials responsible for final approval. Based on the most recent updates received from three separate contacts within the government, RevenueCat is expected to be included in the new incentive list planned for announcement between January and February.
Slack Screenshots
You can see the created Slack channels and examples of our conversations with each client in the file below. The screenshots were taken in their original form and are in Turkish, but you may translate them using LLMs if needed.
Screenshots
Madduck
Papcorns
Unico Studio
Voyager Application
Makromusic
PixelByte
PlusMinusOne
Nodelabs Software
App Tribe
Yoya Mobile
Byterise
Mobile Ocean
Events
RevenueCat App Founders New Year Party During November, we also prepared for the event we will host in December: the RevenueCat App Founders New Year Party, held at the Neon Apps Istanbul Office. The event is designed as a warm, high quality year end gathering for 75 leading app founders in the ecosystem. The purpose is to strengthen relationships, expand RevenueCat’s presence in the community, and create an environment where founders can connect naturally. RevenueCat x Neon Apps App Founders New Year Party · Luma As part of our preparation work, we:
- Finalized the event concept and guest experience.
- Designed a fully themed new year atmosphere for the office, including warm lighting, winter decor, mini Christmas trees, and a cozy seasonal setup.
- Arranged the full food and beverage plan including hot wine, hot chocolate, mulled cider, snacks, desserts, and a finger food buffet.
- Prepared interactive elements such as a New Year wish wall, a 2026 app trend prediction board, a mini raffle with playful prizes, and networking activities to help founders connect effortlessly.
- Coordinated internal responsibilities for hosting, welcoming guests, and managing the flow of the evening. Since this event is a social gathering rather than a formal presentation, there will be no speeches. The focus is on creating a memorable atmosphere and deepening our relationships within the app founder ecosystem in a relaxed and enjoyable setting. The event is expected to contribute to stronger community engagement, increased visibility for RevenueCat among key operators, and new opportunities for collaboration in the coming year.